KurtLab's research on the efficacy of airbag helmets in reducing head accelerations is featured in multiple media outlets such as Reuters, Daily Mail, Popular Science and The Verge.
http://www.popsci.com/airbags-for-cyclists-heads-examined-as-alternatives-to-helmets http://www.dailymail.co.uk/sciencetech/article-3821181/Would-wear-INFLATABLE-bike-helmet-Airbag-six-times-better-absorbing-impacts-foam.html http://www.theverge.com/2016/10/4/13167160/inflatable-bike-helmet-hovding-safe-brain-injury http://news.stanford.edu/2016/10/03/stanford-researchers-show-air-bag-bike-helmets-promise/